Object Record
Images
Additional Images [2]
Metadata
Catalog Number |
1999.016.400 |
Object Name |
Bottle |
Description |
This is an empty 7 fluid oz clear glass bottle for Mountain Dew (beverage) from 1951. It features the names of Barney and Ally Hartman, the originators of Mountain Dew, making this bottle one of the first ones ever produced before the company switched to green glass. The bottle has a white applied color label (ACL) of the 'hillbilly' figure that was prevalent in the Mountain Dew marketing until the 1970s. The shoeless 'hillbilly' is pointing a rifle at a figure fleeing towards an outhouse on one side of the bottle. Next to the figure is a box reading: "A Special Blend of Mountain Water and Flavor in the Traditional Hillbilly Style!" The other side of the bottle depicts the "Willy the Hillbilly" logo of a 'hillbilly' having a hole shot through his hat by the cork of a bottle shaped like a moonshine jug. Beneath Willy, it reads: "It'll tickle yore [sic] innards! / Contents 7 Fl. Ozs. / Hartman Beverage Company / Knoxville, Tennessee." |
Date |
1951 |
Collection |
Mountain Dew Collection |
Place of Origin |
USA/Tennessee/Knoxville |
Material |
glass, enamel |
Subjects |
local history |
Made |
Duraglass (for Hartman Beverage Company) |