Object Record
Images
Metadata
Catalog Number |
1999.016.293 |
Object Name |
Bottle |
Description |
This is an empty 10 fluid oz. green glass bottle for Mountain Dew (beverage) from 1962. The bottle is labeled as "Mountain Dew by James A., James G., Buddy H., June R., G.A., Herman S." This bottle is remarkable in the number of names printed. According to the donor, only about 2% of bottles had six or more names. It features an applied color label (ACL) of the 'hillbilly' figure in red and white that was prevalent in the Mountain Dew marketing until the 1970s. The shoeless 'hillbilly' is pointing a rifle at a figure fleeing toward an outhouse on one side of the bottle. Next to the figure is a box reading: "Made from Flavors Specially Blended with Mountain Water in the Traditional Hillbilly Style." The phrase "With Mountain Water" was later removed due to fear of lawsuits over the lack of actual mountain water in the drink. The other side of the bottle depicts the "Willy the Hillbilly" logo of a 'hillbilly' having a hole shot through his hat by the cork of a bottle shaped like a moonshine jug. Beneath Willy, it reads: "It'll tickle yore [sic] innards!" |
Date |
1962 |
Collection |
Mountain Dew Collection |
Place of Origin |
USA |
Material |
glass, enamel |
Subjects |
local history |
Made |
Laurens Glass Works (for Mountain Dew) |